I’m a product designer who cares about craft, clarity, and making complex things feel simple.
About Me
Hi, I’m Simon — a Product Designer with over 9 years of experience turning early-stage ideas into thoughtful, scalable digital products.
I’ve spent most of my career designing for fast-paced startups, helping build products from 0→1, leading end-to-end design for platforms in SaaS, B2B, B2C, hospitality, procurement, identity and retail. My strength lies in creating intuitive, system-led designs that are backed by real user insight and deliver measurable impact.
Whether it’s simplifying procurement, designing omnichannel ordering, or launching CMS tools for IoT vending systems, I care deeply about building useful, clear, and well-crafted experiences.
Skills
Experience
Invenda
Design Manager
Sep 2023 - Dec 2024
Led the design of an advanced ecosystem for automated retail, transforming vending, smart fridges, and micromarkets with user-friendly interfaces and efficient, scalable solutions.
uqudo
Lead Product Designer (Contractor)
May 2024 - Nov 2024
Designed intuitive KYC, KYB, AML, and authentication solutions for the UAE, Middle East, and Africa, providing secure digital identity verification across diverse regulatory landscapes.
savvi
Lead Product Designer
Nov 2022 - Sep 2023
Contributed to building a transformative SaaS platform aimed at revolutionising B2B transactions and empowering companies to streamline their technology sales processes.
Vita Mojo
Senior Product Designer
Mar 2019 - Nov 2022
Designed and implemented omnichannel digital ordering solutions for QSRs and casual dining, including kiosks, apps (iOS and Android), POS, menu and kitchen management systems, and loyalty integrations for brands like Nando’s, Subway, and YO! Sushi.
DeepStream
Lead UI/UX Designer
Sep 2016 - Mar 2019
Developed a modern SaaS procurement platform that enhances sourcing, bidding, and supplier engagement, driving process efficiency and data-driven decisions across B2B workflows.
Embargo
UI/UX Designer (Contractor)
Dec 2017 - Dec 2018
Crafted the UX for a loyalty and rewards platform used by top London bars, restaurants, and events, focusing on customer engagement and seamless user interaction.
Daymedia
Web Designer (Contractor)
May 2017 - Dec 2017
Designed digital experiences for a range of clients, specialising in web design, mobile apps, and eCommerce solutions to meet diverse business needs.
Artexor
Digital Designer
Jan 2014 - Sep 2016
Operated as a multimedia freelancer, providing comprehensive services across web, graphic, branding, print, and video, catering to businesses looking for dynamic visual and digital solutions.